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Stop winging it & get clarity
in your business direction.

Do you feel like you’re fighting for attention in a crowded industry, constantly wondering which tactics will move the needle in your business? Maybe you can’t help but wonder what your competitors know that you don’t—how are they fully booked or sold out when your sales are flatlining? And then, there’s that nagging self doubt that creeps in from time to time, questioning whether you’re cut out to be an entrepreneur.

You know that if you can’t get noticed and profitable soon, this business of yours will just become an expensive hobby. And you’ll be forced to go back to the 9-5 grind. So, you jump from strategy to strategy— platform to platform waiting to see what sticks. Piecing together info from freebies and articles, because hiring someone isn’t exactly in the budget.  

But, your marketing efforts are as scattered and sporadic as your sales. You say ‘yes’ to whatever pays the bills. And the trickle of customers that DO come in never feel like the right fit for you and your business.

You created this business to gain freedom, and yet, it feels more like your business controls you. The result? You feel stuck and overwhelmed, not knowing what your next move should be.

We know this feeling well, because this is exactly how we felt in the early stages of our business. Our marketing felt like more of a stab in the dark than a well thought out strategy, and we were spending time and money sending traffic to a website that confused, way more than it converted.

We had no strategy, focus or direction. And it was costing us.

The missing piece of the puzzle

What would it look like if you could get laser focused on who your best customers are, where they spent their time and what their deepest motivations are?

What if you had a clear vision and strategy for where your business is headed and the kind of brand reputation you want to build?

What if, when someone said, ‘why should we choose you?’ you had a unique, compelling and memorable answer?

You’d be able to stop guessing at what to say, who to target and where to direct your marketing efforts. You’d be able to give your ideal customers a reason to get to know you, and starting trusting in your quality and expertise. You could start saying ‘no’ to the less than ideal opportunities and make more space for those you’re really excited about. And, you could finally stop competing on price and confidently raise your prices because you know that people like, know and trust in the quality and value of your brand.

You could finally start cutting through the noise, gaining momentum and growing your impact. Say hello to Invaluable. Your Step By Step Brand Strategy Blueprint.


Chapter Overview

Why do you exist?

You'll learn how to define what success looks like to you, and why every successful business has a vision and purpose. We'll also share how having this clear direction can be used to build a loyal following. Then, we'll walk you through how to create your very own purpose & vision statements.

Who are your people?

You'll learn why choosing the right audience is critical to your success and why most businesses fail to identify their ideal customer in enough detail. Then, we'll show you how to choose the right customers for your business and build persona profiles that you'll actually use.

What do you do?

We share why being a generalist increases your competition, limits your earning potential and makes it harder for you to own a place in your customers' mind. This chapter will help you to get clear and specific about what you want to be known for, so you can eliminate offerings that aren't profitable or valuable.

How do you do it?

More importantly, how do you do it differently? Here you'll learn why most businesses fail to communicate their difference, and why you should be trying to repel your non-ideal customers. Our exercises will help you to identify memorable, differentiating brand values.

Articulate your value

You may know why your brand is valuable, but can you clearly communicate this value to the world? In this chapter, you're going to create a value proposition statement that will help you to articulate your value, as well as a brand positioning statement to guide the people you work with.

Putting it all together

You've put in the hard yards, but it's all for nought is you don't remember and actively use what you've learnt. Here, you'll complete your brand blueprint— a one page snapshot of your brand positioning strategy that will help you to maintain your brand consistency even as you grow.

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Preview the first chapter

Invaluable is the right fit for you if...

  • You're in the early stages of your business, and feel like you're struggling to cut through the noise in your industry.
  • You feel a little bit hazy about the value you offer your customers, or haven't really given it much thought at all.
  • You aren't really sure who your best customers are, or your audience definition is very broad.
  • You can't clearly and concisely state how you are genuinely different from the thousands of other businesses just like yours.
  • You're ready to do the work to get clarity around your business direction and build a memorable brand.

Invaluable is not the right fit for you if...

  • If you're feeling really comfortable about your brand direction and messaging.
  • You're expecting a magic formula for success.
  • You don't have your business idea yet (unfortunately this book doesn't help with business idea generation)
  • You're expecting answers without thinking or working through the exercises with grit and perseverance.
"Invaluable really has been 'invaluable' to me and I'm ready to take the plunge and kick-start marketing to my target audience... more

"I've been reading your articles for a little while now and have always found them very informative and easy to read, so when I needed help with branding and marketing for my new small business, my first step was to buy Invaluable.  So much value for so little money and it's delivered in your casual, conversational but professional style which I love! 

Invaluable is jam-packed with information and exercises designed to help you get absolute clarity on your business and ideal customers, so you can develop your brand and focus your marketing to the right audience.  Invaluable really has been 'invaluable' to me and I'm ready to take the plunge and kick-start marketing to my target audience.  Thanks so much guys, I'm really looking forward to working with you on my future plans!"

Elese Clissold, Elesium Interior Design

Why we created Invaluable

When we realised we weren't the business savants we hoped to be, we got a nice dose of reality. We had a lot to learn. 

So we started searching for information—we read books and blogs, listened to podcasts and audiobooks and asked our successful business owner friends for advice.

Using this information, we redefined our own brand. Because what we had learnt came from various sources (including our own trial and error), and there were few practical exercises available that we liked, we decided to create our own exercises and process to share with our clients.

These resources used to be only available to those who'd paid to work with us on their branding, but we've decided to package them up and offer a DIY solution for entrepreneurs like you, because it's the kind of resource that would have saved us a whole lot of time, money and stress when we were starting out.

Are you ready to do this? Get your copy of Invaluable.

Go get 'em!

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Bonus Workbook

For those who love trying out what they've learnt, our BONUS workbook is designed to make everything you learn in Invaluable completely actionable, so you can walk away with a solid brand foundation.